Your website might look great, it might contain excellent content, and it might even be focused on a sought-after niche. However, if it's not getting any traffic, it's all for nothing.
The question is, how do you get traffic to your website? How do you get people to notice that your website even exists?
Successfully promoting a website isn't the easiest of tasks, but it's most definitely possible. The key is in focusing on the right advertising techniques. Without further remark, here is how to promote your website and get more visitors.
Here's How to Promote Your Website
There is a lot that goes into promoting a website. In order to secure optimal traffic for your website, you must:
Focus on SEO
If you really want to drive traffic to your website, you need to prioritize SEO or Search Engine Optimization. SEO is a process in which you optimize your website so that it ranks high for specific keywords on search engines such as Google and Bing.
So, what's involved with SEO? Well, a little bit of everything. In addition to publishing quality content on your website, you must also utilize appropriate keywords and on-page SEO practices.
There's a fairly steep learning curve associated with becoming an SEO master. It couldn't possibly be explained in one blog post.
For this reason, if you're not well-versed in SEO, you might consider hiring an SEO company such as JSA Interactive. Companies such as this have studied SEO for years, and know exactly how to optimize their customers' websites.
Take Advantage of Social Media
While SEO might be the most important promotional tool for advertising websites, social media is arguably the second most important. If you aren't advertising on Facebook, Twitter, LinkedIn, and other such social media platforms, you're missing out on huge swaths of potential traffic.
Social media is terrific for websites because it allows them to get up close and personal with potential visitors. Sharing content, engaging with other social media accounts, and posting important updates will all help you to attract more visitors to your website.
Note, though, that the key to social media is consistency. You can't use it once a week and expect results. You must be engaging with your audience on a daily basis.
Create Engaging Blog Posts
A big part of increasing web traffic is maintaining the traffic that your website already has. If you can't get anyone to stick around for more than a single visit, you're not going to have any success at all.
How do you get visitors to stick around? Perhaps the best way is by maintaining a blog on your website.
And it can't just be a blog about anything. It needs to focus on a specific subject, and it needs to provide value to those who are interested in that subject.
One of the most successful methods in blogging is to answer specific questions within blog posts. If readers find that they can learn from your website, they will almost certainly come back.
Make Informative Videos
When it comes to social media, video often reigns supreme over the written word. Not only are videos easier for online users to consume, but they also feel more personal. This is why, if you have the capability, you should create informative videos which relate to the subject of your website.
Your videos don't have to be elaborately planned or impeccably edited. In fact, a simple video of you sitting in front of a camera and explaining something can get the job done just fine. The primary points are to teach your audience and to make your website more recognizable in the process.
Place Paid Ads
If you have the money to spend, you could consider placing paid ads. Paid ads have proven time and again that they are capable of bringing in substantial amounts of traffic.
The best platforms for paid ads are Facebook and Twitter. Placing ads on these platforms will get your website noticed by thousands of people in a very short amount of time.
Post on Forums
Another website marketing technique is to post in forums while adding links to your website. If you're adding value to the forum discussion, and are not just spamming links all over the place, you will almost certainly attract some new visitors. Not to mention, you'll build on your SEO efforts through backlinking.
The goal is to target forums which are relevant to your website. For instance, if your website is about WordPress, you would be wise to apply this technique in WordPress-related forums.
Network, Network, Network
It's impossible to overstate the importance of networking as it pertains to promoting your website. The more relationships you make with fellow webmasters, the more opportunities that open up for your website.
Attend blogging conventions. Follow popular bloggers on Twitter. Join relevant groups on Facebook.
Whatever you have to do to make more connections, do it. You have to stick your neck out there in order for your website to get noticed.
Write Guest Posts
One of the best ways to increase website traffic is by writing guest posts for other websites. Writing guest posts is beneficial in two different ways.
On one hand, guest posting will get you and your website noticed by readers of other websites. On the other hand, because guest posting provides your website with valuable backlinks, it will also improve your SEO ranking. Because of this, your website will become easier to find through Google and other such search engines.
Securing guest posts isn't too difficult. All you have to do is find the "write for us" section on a website that you like and then follow the guidelines. While not every website will supply you with a guest posting opportunity, one of them eventually will.