Blog Optimization Tips,How to Attract Traffic from Search Engines
SEO is perhaps the toughest part of a blog promotion strategy. On top of that, there are SEO myths that refuse to disappear.
However, you don’t need to worry. All you need to do is read this post between the lines, know the potential optimization techniques and use them appropriately before it’s really too late. So, be serious and read on!
What’s the Current Picture?
Before you start to optimize the pages on your blog, it’s vital to closely review the current situation. Log in to your Google Analytics account (or any other web analytics which you are using) straight away.
Here’s what you need to look at –
Current keyword traffic levels
Bounce rate
Exit rate
Length of visit
Correlation of search engine traffic to conversions (and revenue)
Analyze every part of the analytics which relates to SEO or keyword traffic. What does it reveal? Find out whether the keywords with which your optimized your blog posts are driving traffic too. Statistics like average page views and bounce rate will tell you whether the content on your blog is in tune with the requirements of your target audience.
Conduct Keyword Research
Now that you have the current picture quite clear, you need to do your homework. There are multiple tools that you can use for keyword research. Google itself has plenty of them.
If you were using just one keyword tool till now, it’s time to break out of the mould. Start making use of a couple more tools. While talking about Google keyword tools, each of them has something unique to offer.
While doing your keyword research, you should try to find out the keywords which have high volume. Remember, just targeting high volume keyword won’t help you achieve success. That’s why you should make sure that the keywords that you target match the content on your blog.
Most importantly, you need to know whether traffic from those keywords will also result in financial gains (directly or indirectly). At the same time, you should also ensure that those keywords carry high value. A good indication of a high value keyword is that when you search it in search engines, it will be accompanied by search advertisements alongside and on the top.
If the organic search result is accompanied with too many search ads, it is an indication that those keywords have a high converting potential.
Accumulate all this essential data to proceed to next stage.
Identify Opportunities
The data that you have gathered from the keyword research should now be used to identify potential optimization opportunities on your blog. This is in fact the most important part of an SEO campaign.
So, you need to –
Identify new keywords that you can target
Find out pages which are among top 30, but not in top 5
Seek on-page & off-page optimization opportunities
Track duplicate content and meta tag issues on pages
Check out internal link anchor text
Know the technical issues (404 pages)
Check out the image alt attributes, description
Examine the URL structure
Finally, It’s Time to Start the Optimization!
You have completed the research part already. In addition, you have also identified the potential opportunities for optimizing the content on your blog. So, now it’s time to start the search engine optimization process. Get started with the process. Optimize your blog for high value keywords. In any case, do remember to abide by the best SEO practices and guidelines.
Before you start to optimize the pages on your blog, it’s vital to closely review the current situation. Log in to your Google Analytics account (or any other web analytics which you are using) straight away.
Here’s what you need to look at –
Current keyword traffic levels
Bounce rate
Exit rate
Length of visit
Correlation of search engine traffic to conversions (and revenue)
Analyze every part of the analytics which relates to SEO or keyword traffic. What does it reveal? Find out whether the keywords with which your optimized your blog posts are driving traffic too. Statistics like average page views and bounce rate will tell you whether the content on your blog is in tune with the requirements of your target audience.
Conduct Keyword Research
Now that you have the current picture quite clear, you need to do your homework. There are multiple tools that you can use for keyword research. Google itself has plenty of them.
If you were using just one keyword tool till now, it’s time to break out of the mould. Start making use of a couple more tools. While talking about Google keyword tools, each of them has something unique to offer.
While doing your keyword research, you should try to find out the keywords which have high volume. Remember, just targeting high volume keyword won’t help you achieve success. That’s why you should make sure that the keywords that you target match the content on your blog.
Most importantly, you need to know whether traffic from those keywords will also result in financial gains (directly or indirectly). At the same time, you should also ensure that those keywords carry high value. A good indication of a high value keyword is that when you search it in search engines, it will be accompanied by search advertisements alongside and on the top.
If the organic search result is accompanied with too many search ads, it is an indication that those keywords have a high converting potential.
Accumulate all this essential data to proceed to next stage.
Identify Opportunities
The data that you have gathered from the keyword research should now be used to identify potential optimization opportunities on your blog. This is in fact the most important part of an SEO campaign.
So, you need to –
Identify new keywords that you can target
Find out pages which are among top 30, but not in top 5
Seek on-page & off-page optimization opportunities
Track duplicate content and meta tag issues on pages
Check out internal link anchor text
Know the technical issues (404 pages)
Check out the image alt attributes, description
Examine the URL structure
Finally, It’s Time to Start the Optimization!
You have completed the research part already. In addition, you have also identified the potential opportunities for optimizing the content on your blog. So, now it’s time to start the search engine optimization process. Get started with the process. Optimize your blog for high value keywords. In any case, do remember to abide by the best SEO practices and guidelines.